If I am very academic, strategy is a plan of action designed to achieve a long-term or overall goal. Brand strategy is connected to branding – duh – meaning we are reaching goals with a proper branding based on research. But if I am very me, you must have been there, where you have a good idea but don’t know how to start or how to achieve your goals.
01 – we get to know each other & your business
02 – we identify your goals & business reasons
03 – we identify your competitors, your brand values & purpose, mission and vision
04 – one of the most exciting part is where we identify your customers – because no, you are not selling to everyone
05 – after realising who you are selling to, how do they behave in the market we can define the marketing tools & online platforms needed to reach them
06 – strategy ready, defining the creative directions is about to start… ✨
… because you have defined goals and direction how to reach them, so you are not acting or make decisions in a haste
… because it helps you organise your thoughts
… because you want to sell to a defined group, weather you realise it or not – branding based on strategy will much likely reach to the right audience, since it contains those values or appealing visuals they are attracted to
Well, what is success to you? 🙂 of course you can. Thats the nice thing in this world, that with effort, motivation and willingness you can be roughly anyone. but. Lets focus on the path. Without strategy you are choosing the harder one. With a fell defined strategy your business can reach it’s goals faster and without much flaw.
During our fist meeting we will come to terms if you would rather have face-to-face online meetings or we should communicate via e-mail. Either way, the strategy planning is going through an online interactive platform (Milanote) you can reach and check out any time. After the project, your final brand strategy will be implemented into a final package you can save and use.
Sure! I go even further, a 1:1 meeting should be held in every year – depending on the growth. Even if we are not modify anything in the strategy itself, a review and goals refresh is much needed.
The brand strategy process itself with analyzing & brainstorming is taking up to 3 weeks – depending on your time & how complicated the projects itself is. It can take less or more time, but we always give you the deadline with our offer.
give us your e-mail address and we send you the firsts steps
you should start with your brand, for free!