Let’s start from the top – the logo is a visual symbol or mark that represents your company. Primary purpose is creating recognition by LOOKING AT the logo. Thats it. If you have “just a logo”, you have to use your logo everywhere, which can be overwhelming for your audience, visually hard to maintain and unprofessional.
Brand identity is a collection of visual elements to portray the right appearance and message WITHOUT THE CONSTANS USE of your logo. Colors, fonts, graphics elements, icons, photography, your voice, your communication style, even the furnitures in your store – they all visually convey the feeling and the recognition of your brand.
Branding is the process of creating your brand identity 🙂 we never do “just logos” because our goals is to create visually appealing, unique brand identities, where the use of the logo in every design possible is not necessary, because the brand elements convey the recognition of your brand. Imagine you step into a restaurant with an outdated logo, into an american styled interior, where the drink menu is pink with one style and the food template is a whole different visual experience… okay, okay, let’s the food be good, right. But imagine, next to this restaurant is another where everything fits into one style and you understand immediately what the are selling for you. Yes, the food is also good here. Which one would you choose?
Well, what is success to you? 🙂 of course you can. Thats the nice thing in this world, that with effort, motivation and willingness you can be roughly anyone. but. Lets focus on the path. Without strategy you are choosing the harder one. With a fell defined strategy your business can reach it’s goals faster and without much flaw.
During our fist meeting we will come to terms if you would rather have face-to-face online meetings or we should communicate via e-mail. Either way, the branding is going through an online interactive platform (Milanote) you can reach and check out any time. After the project, your final brand identify will be implemented into a final package you can save and use.
Yes, rebranding it a thing. But! Be careful with the constant rebranding. Thats why we do strategy first, so rebranding or a brand identity review is not a necessity for years.
The logo & branding process itself with concept designing and modifying is taking up to 2 weeks – depending on your time & how complicated the projects itself is. It can take less or more time, but we always give you the deadline with our offer.
give us your e-mail address and we send you the firsts steps
you should start with your brand, for free!